“Content is a service for our users. [period]”
Kristina Halvorson
CEO and Founder of Brain Traffic; Articulator and Inspiration of many content strategists
What does the user need right now?
This is my mantra on every project. I’ve found that whenever a project keeps the user experience at the forefront, it’s hard to fail.
My background and focus are rooted in support content – that includes any supplementary content aimed at helping someone use a product as well as the helpers who support those users.
You could argue that all content is support content, and I’m inclined to agree! Many of my projects take many forms, and you can find some of my favorites on this page.
Course: Fundamentals of Support Content
In partnership with the UX Content Collective, I published a course about all things support content in December 2024. This long-term project was one of the most challenging of my career, but I’m so thrilled that I’m able to share the insights, skills, and workflows that I needed when I started doing this work.
Published Projects
As I work to put together some case studies and more detailed work samples, check out some of my publicly-available projects on their live pages below! If you’d like to learn more about any of these projects, please feel free to contact me!
Content Strategy
Why is a user visiting any specific content asset? Matching purpose and location is a great starting point!
FAQ Overhaul
A little HTML never hurt anyone – and it made our FAQs stand out with the help of other teams!
Article Structure
Get started articles are a favorite – give new users a place to start, and they’ll feel like you’re supporting them through the entire journey.
Google Site Design
With Google sites, we spent our time getting helpful and legally acceptable content to the people who needed it.
Notification Supplement
Complex notification triggers created a need for case-specific landing pages with more resources.
Latest Posts
I have a lot of thoughts – check out some of the latest!
Conference talk: Change your life with article types
Presented August 11, 2025 at the Support Driven Expo Whether…
Adapting Diátaxis for better general documentation
When adapted for the needs of a general user audience, Diátaxis can be an extremely useful framework to determine the who, what, when, where, why, and how of support content.
Conference Talk: Support Driven Expo 2024
In May 2024, I presented at my first conference –…
Now that you know more about my work…
