About Me

Learn more about how I got into content, why I love this work, and some of my favorite projects.

Why content management and support?

Maring Eberlein with her goddaughter, Poppy

I help companies and customers understand each other.

In first grade, I wanted to be a writer. They say that your childhood dreams are a good indication for finding your passion, and I think ‘they’ might be right.

I started in tech as a support agent, as many do. While I grew within my support team, I saw the impacts of clear communication first-hand. I was lucky to work at a growing company; whenever our product or marketing teams needed input on case questionnaires, notifications, or FAQs, I made sure that user needs were included in the conversation.

At the end of 2021, I decided to pursue content management full-time. My network has allowed me to keep my focus on support content, and I strive to continue bridging the gap between the content and support disciplines.

What sets me apart?

Zendesk Admin

After leading my support team’s migration and implementation in 2019, I’ve continued to grow my expertise with Zendesk. If I can’t answer your Zendesk questions, I have fabulous connections who can!

Lifetime of Support experience

I grew up working in my family’s shop in Fairhope, AL. I’ve witnessed the impact of personal and empathetic service from a young age, and I strive to carry those values into my business and yours.

UX Writing Certification

The UX Content Collective was my first stop when I decided to pursue content work full time. They’ve armed me with valuable knowledge around content best practices that make information as accessible as possible.


Who is my ideal client?

I love working with growing businesses.

Content is not often the first priority to a younger company working to scale. Many of my clients are in a transition period where content is becoming a priority, but their budget doesn’t lend itself to a full-time content manager.

My role on most projects will fluctuate between content strategist and content designer, and I’m always happy to work with clients on where I can best meet their needs.

Whether you have the budget for a full content overhaul (over 150 hours) or simply need help getting started (less than 20), I can bring a solution that will get your content moving in the right direction.

Maring Eberlein in Italy

What are my specialties?

Maring Eberlein with her husband

My key types of projects

Help Centers (inside and out)

FAQ Overhaul (although ask me why FAQs aren’t your best solution)

Zendesk Admin (putting it all together)

Email notifications (from agents to automations)

Support processes (talking it out makes for the best alignment)

Style guidelines (even some unofficial basics go a long way)

Want to work together?

At this time, I am focused on developing a support content course alongside the UX Content Collective. I hope to have the bandwidth to work with new clients by the end of this summer.

I also work as a subcontractor with LaPlante Management. I focus on optimizing support content alongside other support workflows and tools within the Zendesk Suite. If you’re looking for robust support solutions, LaPlante is a preferred Zendesk partner and has done it all!

Latest Posts

I have a lot of thoughts – check out some of the latest!

Thanks for stopping by!

Please contact me if you have any questions or fun facts I should know.